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Posted on 2023/07/11 by mendicott

**Frida Kahlo’s work comes to life as a moving picture**

*Famous Mexican painter, Korea’s first photo exhibition; Applying ESTsoft AI virtual human technology; Working hand in hand with Getty Images to promote business expansion*

The work of Frida Kahlo, a world-renowned artist called ‘Mexico’s national treasure’, is reborn as a moving picture thanks to domestic technology.

ESTsoft announced on the 2nd that it has signed a contract with Getty Images Korea, the world’s largest stock content specialist, to exhibit a photo exhibition using AI (artificial intelligence) virtual human technology.

ESTsoft applies AI to Kahlo’s paintings and portraits owned by Getty Images Korea and introduces moving pictures at the exhibition. The purpose is to provide an exhibition that gives the audience a greater liveliness and inspiration by showing Kahlo’s lifelike appearance and his works.

Kahlo is a world-class artist called Mexico’s national treasure. This is the first time his photo exhibition has been introduced in Korea. The exhibition will be held at Hyundai Department Store Trade Center branch from next month to March 26th.

ESTsoft uses technologies such as ‘AI-generated video’ and ‘motion retargeting’ in a complex way to realize moving pictures. Starting with this contract with Getty Images Korea, in addition to Kahlo’s works, the company plans to showcase photos and works of celebrities such as Marilyn Monroe, Vincent Van Gogh, and Albert Einstein as moving pictures. This ‘AI image’ business is also a new business of ESTsoft following AI virtual human.

Jung Sang-won, CEO of ESTsoft, said, â??As a business model that maximizes synergy between the two companies has been quickly established, expectations are higher in the future.â? By expanding into business areas, we will reap tangible results.â?

https://news.nate.com/view/20230102n27976

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