**Samsung Securities, the first history of virtual analyst… ‘Research Innovation Award’**
The honor of the first crown was held by Samsung Securities. Samsung Securities developed Korea’s first ‘Virtual Analyst’ and has been steadily providing YouTube content using it since June 2022. A virtual analyst is a virtual human created by learning the analyst’s appearance and voice through artificial intelligence (AI) technology. By simply entering text, investment information can be delivered as naturally as a real analyst broadcasting. Virtual humans created through AI learning and 3D technology have recently begun to be used in media such as social network services (SNS) and advertisements. Securities is the first in Korea. Samsung Securities is evaluated as having doubled its ability to deliver investment information in a timely manner as a virtual analyst, a collaboration between a YouTube channel and a research center. Jeong Myeong-ji, head of investment information team who is active as a virtual analyst at Samsung Securities, said, â??With the introduction of virtual analysts, analysts can conduct YouTube broadcasts in a timely manner even when they are concentrating on their duties, such as stock or market research, institutional/customer seminars, etc., increasing research efficiency. and customer satisfaction has improved.â?
The ‘Research Highlights’ content, which is uploaded every day at around 3:00 pm by team leader Myeong-Ji Jeong, selects the ‘best’ from the reports published daily by Samsung Securities, introduces them, and summarizes them. The fact that you can hear the report published that day through team manager Jeong Myung-ji without having to see it with your own eyes is differentiated investment information from other companies.
Samsung Securities invested resources into investment information provided through digital channels early on. In 2021, he established a ‘Media Strategy Team’ and uploaded an average of 150 contents per month, spurring communication with investors through YouTube.
As a result, Samsung Securities’ official YouTube channel, Samsung POP, boasts 1.1 million subscribers as of the end of 2022. The cumulative number of views recorded 180 million. Among them, ‘Research Highlights’, where analysts appear and provide investment information in a timely manner, is gaining great popularity.
https://magazine.hankyung.com/business/article/202301077678b