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**China Mobile Marks 20-Year Partnership with Launch of Digital Avatar ‘Classmate Chou’**
In honor of their 20-year collaboration, Taiwanese pop star Jay Chou and China Mobile have launched a hyper-realistic digital avatar, “Classmate Chou.” Unveiled at China Mobile Migu’s Metaverse Headquarters, the avatar will promote the company’s 5G services and M-Zone, a youth-oriented sub-brand, in the virtual realm. Classmate Chou, crafted in partnership with Star Plus Legend and **Weta Workshop**, will exist on China Mobile’s metaverse, Planet M, offering immersive digital experiences to young users. In addition, a metaverse concert featuring the digital replica of Jay Chou is planned for this year, alongside other virtual activities. The longstanding partnership with Jay Chou has generated a significant following for China Mobile, and its transition into the metaverse is expected to further appeal to its young target demographic.