Soul Machines, a leading company in creating autonomously animated digital celebrities, is extending its partnership with NBA All-Star Carmelo Anthony by launching a generatively AI-enabled digital twin of the athlete, known as “Digital Melo”. Live on various social media platforms, this digital twin serves as an extension of Carmelo’s persona, enabling fans to engage with the athlete’s activities beyond basketball. Using advancements in generative AI and large language models like ChatGPT and GPT-4, Soul Machines has made the digital twin more interactive and lifelike. The digital twin will offer hot takes on NBA happenings, join Carmelo in various adventures, and even provide one-on-one interactions with fans. This is part of Soul Machines’ growing portfolio of digital twins, including projects for Marilyn Monroe, Jack Nicklas, and K-pop star Mark Tuan.
https://www.prnewswire.com/news-releases/nba-all-star-carmelo-anthony-and-soul-machines-launch-digital-melo-on-social-media-301835251.html
https://www.prnewswire.com/news-releases/nba-all-star-carmelo-anthony-and-soul-machines-launch-digital-melo-on-social-media-301835251.html