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Snapchat has introduced a collection of virtual ‘Band Tees’ for Bitmoji, the personal avatar creation platform, in collaboration with Republic Records. Users can adorn their avatars with digital merchandise tops from artists such as Greta Van Fleet, Jonas Brothers, Kim Petras, Lil Wayne, Metro Boomin, and Nicki Minaj. This move is seen as an opportunity for artists and record labels to reach a new audience on Snapchat and other apps integrating Bitmoji. It also adds another layer to the music experience on the app. This development comes as the digital entertainment industry witnesses a surge in virtual fashion-related partnerships. Snapchat’s new feature is expected to provide new ways for users to express their fandom for their favorite artists.
Snapchat teams up with Republic Records to launch virtual ‘Band Tees’ merch
Snapchat teams up with Republic Records to launch virtual ‘Band Tees’ merch