#dentsucom <= This discussion highlights the importance of virtual identities in the growing metaverse industry. Brands are eager to establish their virtual presence, and virtual identities serve as brand personifications in digital worlds brought into the real world. They offer various use cases, including brand ambassadors, retail store ambassadors, and social commerce hosts. The participants emphasize the need for a strong creative vision and building a level of intimacy with the audience. The potential for virtual identities to evolve and collaborate with multiple brands is also mentioned. The conversation covers topics such as the emotions of virtual beings, preparation for live streams, and the ethical considerations of using deep fake technology. The overall message is for brands to consider virtual identities as a means to consistently engage with the metaverse and explore the best use cases for their specific brand.