#kraftoncom #neoentdxai
**Korean Virtual Influencer Winni Nears 100,000 Instagram Followers **
Winni, a virtual influencer who is an official creator for Krafton’s “PUBG Mobile,” is nearing 100,000 followers on Instagram. This would be the second highest follower count for a virtual influencer in South Korea, following Rozy. As of the 14th, Winni had 99,000 followers. According to Social Blade, a platform for social media statistics, Winni had 95,000 followers on May 1st, indicating a continuous growth trend that could exceed 100,000 this month.
Winni, a virtual human developed in cooperation with the startup NeoEnterDX, started posting on Instagram on July 5th of the previous year. The character is portrayed as a 02-born ENFP engineering student who loves games, animation, dance, and sports.
Last October, Meta Platforms, the operator of Instagram, selected promising creators from around the world for a program called “Creators of Tomorrow”. Winni was included as one of the five Korean creators and was the only virtual human among them.
Winni also posts short-form ‘Reels’ videos, mainly featuring dance challenge videos. Naturally, Winni is active not only on Instagram but also on TikTok, with about 76,500 followers.
In addition to Winni, Krafton operates the virtual human artist ANA. ANA primarily uses YouTube and has around 27,200 subscribers. ANA’s debut song ‘SHINE BRIGHT’ has recorded 5.33 million views.
In South Korea, many IT companies operate virtual humans. The one with the most Instagram followers is Rozy, under Naver’s Locus X, with 154,000 followers. Others include Smilegate’s Han Yua (73,000 followers), OnMind’s Nasua under Neptune (55,000 followers), and Netmarble’s Lina (33,000 followers).
The head of Krafton’s brand marketing department, Oh Se-hyeong, said, “Winni is loved by young fans for its cheerful and familiar college student image, and we plan to continue communicating in various ways by showing content that fans can relate to.”
https://news.g-enews.com/article/ICT/2023/06/202306141350446813c5fa75ef86_1
https://news.g-enews.com/article/ICT/2023/06/202306141350446813c5fa75ef86_1