#giantstepcokr #tripbtozcom
**Tripbtoz Collaborates with Giantstep for Marketing Campaign Featuring Virtual Human **
South Korean travel company Tripbtoz has announced collaboration with Sori, a virtual human developed by VFX and metaverse firm Giantstep, for marketing initiatives. Sori, co-created by Naver and Giantstep, uses a 3D real-time engine to achieve a realistic appearance. In December, Tripbtoz entered into a share purchase agreement with Giantstep to enhance the metaverse travel ecosystem, develop travel platforms employing virtual human technology, and use visual effects technology for tourists’ travel videos. Screen advertisements featuring Sori have been placed at Jeju Airport’s departure hall, and campaigns introducing various domestic and foreign hotels through Sori are underway. Tripbtoz, formerly known as GOTIVIA Korea, enables users to search and book hotels, earn “Tripcash,” and enjoy real and virtual adventures.
https://www.yna.co.kr/view/AKR20230630063700003
https://www.yna.co.kr/view/AKR20230630063700003