EA Sports, the video game developer, has split from FIFA over financial disputes and has since launched a new football video game named **EA Sports FC 24**, devoid of FIFA’s branding. The new game introduces advanced technologies like HyperMotionV for realistic animations and PlayStyles for enriched player characteristics. With FIFA’s absence, EA Sports has opened doors for partnerships with brands that were previously incompatible due to FIFA’s existing agreements. The highlight of the game’s recent launch event was the introduction of an advanced AI called “AI Haaland”, named after the footballer Erling Haaland. This AI has left a strong impression with its ability to simulate actions and respond to interactions, marking EA Sports FC 24 as a promising milestone.
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