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**Carlos Calva**, the founder of Midbrain, discussed the pivotal role of artificial intelligence (AI) in shaping online identities, avatar design, and user representation in shared virtual spaces during his talk at Immersive Tech Week 2022. He raised questions about the potential of avatars to convey emotions and the prospect of voice-only avatars. In the specific context of Midbrain Studios, an upcoming platform announced by Calva, these concepts take on greater significance. Midbrain Studios aims to produce AI-driven, transmedia content for entertainment, harnessing advanced AI techniques to create autonomous agents with human-like behaviors and emotions.