**Taobao Live Experiments with AI Broadcasting, Diversifies Content and Sees User Base Soar by 70% **
July 25th news, today, six AI Li’er babies with different makeup will go live with their real persona, this is the first time that Taobao’s top live broadcast room has tried AI on the job.
It is reported that AI Li’er’s live broadcast is a special planning prepared by Li’er Baby for its 7th anniversary. “We apply AI technology to the live broadcast room, allowing the real Li’er to talk to herself in the past six years and give a TED talk together.”
Based on the virtual digital human technology of the Damo Academy Machine Intelligence Laboratory, merchants can be provided with virtual hosts to help them achieve uninterrupted live broadcasts. Merchants can not only design images for virtual hosts but also customize scripts. AI hosts will not only introduce products but also interact with the audience. At present, the best-performing AI host has achieved a record of over 3 million in a single transaction, and having ten thousand fans has become the norm.
Since the AI â??â??live broadcast was launched last year, it has been used by more than 2,000 brand official live broadcast rooms, broadcasting 130,000 shows, and the total number of broadcasts is in the billions. It is expected that the amount of goods will break 1 billion this year, and the economic benefits are increasing.
Since this year, with the acceleration of institutions, hosts, and celebrities entering Taobao, the content ecosystem of Taobao Live has become more diverse, not only attracting major IPs such as TVB, This! Is Street Dance!, Oriental Satellite TV, etc., but also a large number of “content-type” live broadcast rooms have started broadcasting, including “Coconut Tree”, Messi fan meeting, “Movie Super Scene”.
Public data shows that the size of Taobao Live users has soared by 70% this year, user consumption time has significantly increased, and the growth rate of small and medium-sized hosts has accelerated.
https://www.sohu.com/a/706074594_115060
https://www.sohu.com/a/706074594_115060