**Meta, the parent company of Facebook**, is reportedly preparing to launch a range of AI-powered chatbots that exhibit unique “personas” as a part of its strategy to boost user engagement. These chatbots, designed to carry out humanlike conversations with users, may take on various forms, such as emulating historical figures or fictional characters. While these personas are meant to be interactive and entertaining, they will also serve functional roles, such as providing search functions and recommendations. However, this raises privacy concerns as these interactions could reveal more about users’ interests, enabling Meta to target content and ads more effectively. The introduction of these chatbots also poses challenges regarding potential bias, misinformation, and the spread of harmful content.
https://www.ft.com/content/fa76c8ce-cdfd-458c-baec-73dceb2d2ad5