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**Kami Wins Genius 100 Inspiration Award at NY Festivals Advertising Awards**
Kami, created by Forsman & Bodenfors Singapore for Down Syndrome International, has been recognized with the Genius 100 Inspiration Award at the 2023 New York Festivals Advertising Awards. The award, given in collaboration with The Genius 100 Foundation, celebrates innovative campaigns that generate positive social impact.
Kami, the first virtual influencer with a disability, was designed to advocate for a more inclusive digital community that places diversity at its core. Rachel Kennedy, group creative director at Forsman & Bodenfors Singapore, emphasized the importance of representing disabilities like Down Syndrome authentically in the virtual realm. She expressed the hope that Kami’s recognition will inspire more diversity in the digital community, emphasizing that such disabilities are an intrinsic part of the human experience and shouldn’t be overlooked.
The Genius 100 Awards, overall, recognized multiple campaigns that epitomized purpose-driven creative work that has the power to change lives. Scott Rose, president of New York Festivals Advertising Awards, and Hilarie Viener, CEO of Genius 100 Foundation, both highlighted the profound impact and importance of the messages conveyed by the 2023 award winners.
https://www.msn.com/en-za/news/other/fp7mccann-dubai-one-of-four-2023-genius-100-inspiration-award-winners/ar-AA1fa8GJ?ocid=finance-verthp-feeds