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Virtual bands have invigorated the global K-pop scene, with one digital girl quartet garnering over 25 million YouTube views and another achieving 1 million streams in 11 hours. This surge has driven South Korean music labels and game developers to unveil virtual idols, broadening the cyber artist arena. Mave:, developed by **Kakao Entertainment** Corp. and Metaverse Entertainment Inc. using Unreal Engine and AI voice synthesis, secured 25 million views for their song “Pandora” in seven months. Other groups like Isegye Idol and Plave are also gaining traction. Despite the brief fame of South Korea’s initial virtual artist, Adam, in 1998, today’s virtual bands, with their realistic appearances and vocals, are making strides in entertainment, advertising, and education. Kakao Entertainment aims to diversify this trend, incorporating virtual idols into various multimedia platforms.
https://www.kedglobal.com/k-pop/newsView/ked202308250018