South Korea’s Hyundai Home Shopping Network Corp. is launching a new AI-based concept show titled “Seo Ah-rang’s Shopping Live” every Wednesday. Hosted by fashion influencer Seo Ah-rang, the show features a 3D avatar named Rangi, designed using image-generating AI for natural gestures and facial expressions. Rangi aids Seo in discussing fashion products, responding to viewer queries, and showcasing real-time 3D outfit images. If a viewer inquires about a product’s compatibility with jeans, an AI-generated avatar displays up to 20 styles in a minute, letting viewers preview possible styles before buying. This is the first home shopping broadcast to integrate real-time viewer engagement with AI technology. The company aims to offer a unique shopping experience through this innovative approach.
https://www.kedglobal.com/retail/newsView/ked202308290011
https://www.kedglobal.com/retail/newsView/ked202308290011