>> Yu, Y., Peng, A., Kwong, S. C., & Bannasilp, A. (2023). **Influence of Virtual Anchor Characteristics on Consumersâ?? Consumption Willingness**. *Journal of International Business and Management*, *6 *( 8 ), 01-11.
>> Yu, Y., Peng, A., Kwong, S. C., & Bannasilp, A. (2023). **Influence of Virtual Anchor Characteristics on Consumersâ?? Consumption Willingness**. *Journal of International Business and Management*, *6 *( 8 ), 01-11.