#refaceai #refaceapp #neocortextco
An AI-powered app, **Reface, developed by NeoCortext**, faces a class action lawsuit for violating the right of publicity. Plaintiff Kyland Young alleges that NeoCortext allowed users to swap faces with celebrities without obtaining permission, thereby breaching Californiaâ??s right of publicity law. NeoCortext countered by stating that Young’s claims were precluded by the Copyright Act, protected under the First Amendment, and lacked concrete evidence of a violation. However, the court sided with Young, upholding his claim. The heart of the issue was NeoCortext’s use of Young’s likeness for commercial purposes without consent. This case highlights the growing legal concerns around AI outputs, especially those related to facial recognition and the right of publicity. Several other lawsuits are in progress that tackle the challenges posed by generative AI. Legal experts advise businesses working with AI technologies to be well-informed about the associated risks.
https://www.thefashionlaw.com/ai-powered-face-swap-app-cant-escape-stars-right-of-publicity-suit/