#dentsucom #dentsucreativecom
**Dentsu Creative** has developed “The Artificial Client,” an AI tool that offers feedback on creative work through three fictional client personas: the â??Ruthless Critic,â? â??Idealistic Dreamer,â? and â??Confused Creative.â? Users can submit brand designs, UI designs, or TV scripts to receive comments. While the feedback tends to be humorous, the agency believes the experiment highlights potential real-world AI applications, including testing creative work against virtual customer personas, designing branded experiences, aiding product selection, and answering customer queries in sectors like healthcare and technology. The tool employs a mix of AI models, with the agency emphasizing the importance of experimenting with different AI combinations. However, Dentsu also emphasizes that the tool is not intended to replace genuine client-agency relationships but rather demonstrate the potential of AI in the creative industry.
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