>> Gradinescu, I. I., Bostanica, E., & Orzan, M. (2023). **The Impact of New Technologies on the Future of Marketing: the Challenges of Adopting Artificial Intelligence-Generated Influencers in Marketing Strategies**. Is the Romanian Market Ready for this Emerging Trend?. *Ovidius University Annals, Economic Sciences Series*, *23*(1), 617-620.