ByteDance is actively developing a broad range of digital human technologies across its platforms, particularly for use in Douyin, PICO, and Volcengine. Its initiatives span AI-generated avatars, video synthesis, lip-syncing, and 3D modeling through innovations such as OmniHuman and LatentSync. ByteDance has open-sourced several tools, including LatentSync 1.5 and 1.6, for precise audio-driven lip synchronization and personalized avatar creation. These digital humans are used in livestreaming, content creation, marketing, and AI-powered dialogue agents. ByteDance collaborates with academic institutions like Beijing Jiaotong University and HKU, and integrates its digital humans into products like CapCut and Jiemon AI. The company also supports private deployment, enabling businesses and developers to create and operate their own digital human systems at scale, with some projects producing over 1,000 digital avatars.
BytePlus (byteplus.com) is a cloud service platform developed by ByteDance, offering AI-driven solutions such as real-time, natural voice synthesis, virtual digital humans, and livestreaming tools. It provides infrastructure for applications in media, e-commerce, customer service, education, and entertainment, supporting functions like video dubbing, intelligent assistants, and virtual presenters. BytePlus has partnered with local and international entities, including in Thailand and Hong Kong, and is actively expanding its presence across Asia. Its digital human technology powers AI-generated hosts, personalized shopping guides, and interactive avatars through advanced multimodal AI capabilities.
Douyin, the Chinese counterpart to TikTok and also owned by ByteDance, has deeply integrated AI-generated digital humans into its content ecosystem. The platform not only hosts a wide range of digital human–driven short videos and livestreams but has also developed dedicated tools and platforms such as the "Douyin Digital Human Platform" and integrations with services like "Clipping" and "Dream AI" to streamline the creation and deployment of virtual human content. Users can generate personal avatars using photos, voice clones, or scripts, enabling scalable, low-cost production of lifelike digital hosts for e-commerce, entertainment, and marketing.
Douyin supports a full stack of features including real-time AI livestreaming, avatar customization, virtual influencer creation, and multi-account management through matrix-style operations. The company has positioned itself not only as a content distribution platform but also as a digital human infrastructure provider, offering backend services for avatar generation, voice synthesis, and automated video creation. ByteDance appears to be strategically leveraging Douyin to incubate and commercialize AI digital humans across the broader Chinese digital economy, including integrations with retail, education, and SaaS solutions.
Jichuang (aic.oceanengine.com) is a one-stop intelligent content creation and management platform developed by ByteDance's marketing technology division, OceanEngine (oceanengine.com). In the context of digital humans, Jichuang plays a significant role in the commercialization and deployment of AI-generated virtual spokespersons within China’s growing AIGC (AI-generated content) landscape. The platform is explicitly designed to support automated workflows for producing branded media content, including short videos featuring digital humans, livestream avatars, and AI-driven voiceovers. It allows users to generate scripts, select digital human models, apply voice synthesis, and output usable marketing videos within a short time frame.
Positioned primarily as a tool for e-commerce marketing and enterprise promotion, Jichuang integrates 3D digital human assets into its suite of creative tools, enabling companies to create virtual presenters for product showcases, social media campaigns, and livestreams. Its core user base includes brand operators, content creators, and digital marketing teams, who can deploy AI avatars without needing technical 3D or animation skills. The platform's adoption reflects ByteDance’s broader strategic push into AI content services, particularly through its integration with Douyin (the Chinese version of TikTok) and its alignment with China’s national digital economy initiatives.
Jichuang requires registration with an OceanEngine account. It supports organizational account management, allowing enterprises to onboard teams and coordinate digital human campaigns. The platform exemplifies China’s industrial-scale approach to synthetic media by embedding AI digital humans within mainstream marketing ecosystems, making Jichuang a key infrastructure component for scalable digital spokesperson deployment.
TikTok is increasingly integrating AI-driven digital humans into its global platform, offering tools for creators, brands, and e-commerce sellers to produce lifelike virtual avatars for short videos, livestreaming, and product marketing without the need for human actors or physical shoots. Through TikTok for Business and its Symphony Creative Studio, users can select pre-made or custom avatars, input scripts, and generate multi-language, AI-voiced content aligned with TikTok trends. The platform supports 24/7 automated livestreaming and cross-border e-commerce sales, with strict policies requiring AI-generated livestreams to be clearly labeled and compliant with community guidelines. Third-party providers extend these capabilities with advanced scripting, multi-platform integration, and real-time language adaptation, positioning digital humans as a scalable, cost-efficient solution for global audience engagement and virtual influencer marketing on TikTok.
TikTok is owned by ByteDance, a Chinese technology company headquartered in Beijing, but TikTok itself is incorporated in Singapore and operates as a separate international version of the short-video platform distinct from Douyin, which serves the mainland China market.
Volcengine, a subsidiary of ByteDance, offers a comprehensive platform for the creation and deployment of digital humans across various use cases including virtual broadcasting, AI-generated influencers, interactive customer service agents, and corporate video production. Its services include customizable avatar design, voice cloning, and real-time animation for livestreaming, e-commerce, and short video content. The platform supports advanced features such as low-latency interaction, phoneme-level synchronization, and integration with large language models, catering to enterprise-level digital media production. Volcengine positions itself as a one-stop solution for businesses seeking scalable and human-like AI avatars for marketing, education, and entertainment.
Canzan is a Chinese AI company that operates the "Xiaomotui Magic Mirror AI Digital Human" platform, a system for creating and deploying hyper-realistic digital humans. Its tools combine short-video generation, multilingual support, and a large library of customizable avatar models, aimed at marketing, education, and e-commerce. The company promotes its solution as breaking away from “rigid” traditional avatars by enabling lifelike, interactive digital presenters that can be used for livestreaming, course sales, and 24/7 virtual customer engagement. Accessible through its website (canzan.com) and mobile apps, Canzan positions itself as making digital-human production simple, scalable, and commercially viable across industries.
The "Xiaomotui Magic Mirror AI Digital Human" platform, developed by Canzan, is an integrated livestreaming and avatar-creation system that combines virtual digital human cloning, multi-modal AIGC, and automated broadcasting. It allows users to design custom avatars, auto-generate livestream scripts, and deploy across multiple platforms with 7×24 hour uninterrupted streaming. The system supports real-time product demonstrations, automatic responses to audience questions, multilingual interaction, and emotion-aware replies, making it especially popular in e-commerce and education for reducing human labor costs, scaling marketing, and boosting conversion rates.
Canzan is a Zhengzhou-based company headquartered in Jinshui District, Henan Province. The company is led by CEO Chen Miao, who is also President of Duoguan Group (duoguan.com). Duoguan Group is a digital business solutions provider that integrates internet marketing, SaaS platforms, and AI tools.
CCTV International Network Co., Ltd. has been actively developing and deploying “digital human” technologies across multiple domains, with applications in broadcasting, live streaming, cultural promotion, education, and AI-powered media production. The company has filed patents such as a method for a digital human to automatically narrate static PPT presentations to improve video playback flow, and has developed 3D ultra-realistic digital humans for complex live scenarios, including its award-winning virtual presenter “Xiao C.” It participates in industry initiatives like the China Digital Human Pilot Program and has showcased work at events including the AI Digital Human Forum and the China Network Audiovisual Conference. Its digital human capabilities are integrated with its “Zhice” large media model and other AI platforms to enhance media fusion, automated content creation, and multilingual delivery. Projects span realistic, cartoon, and virtual character types for entertainment, government services, tourism, and e-commerce, with examples including municipal service avatars, cultural ambassadors, and digital human e-commerce hosts.
CCTV International Network Co., Ltd. is a wholly owned subsidiary of China Media Group (CMG), established on April 28, 2006, as the group’s core platform for online new media operations. It operates CCTV.com, the central key news website and national online audiovisual broadcasting organization, with full licensing qualifications for multi-terminal business. Its origins trace back to December 1996, when the CCTV website launched as one of China’s earliest Chinese-language news portals. The company integrates television content with internet features, focusing on news, video, and user engagement, and holds exclusive rights to distribute CCTV’s television programming online. Headquartered in Haidian District, Beijing, it has more than 1,000 employees and manages multiple sub-brands, including China Network Television (CNTV, 2009–2016). It undertakes the mission of promoting Chinese culture globally, implements the CMG strategy of “equal emphasis on TV and online platforms, online first, TV support,” and is active in intellectual property protection, digital media innovation, e-commerce, live streaming, and international broadcasting.
CCTV has played a prominent role in showcasing and adopting digital humans across its programming, using AI-generated avatars in news broadcasts, special events, and public information campaigns. These digital figures serve as virtual anchors, sign language interpreters, brand representatives, and even recreations of historical personalities. CCTV has collaborated with major tech companies to implement technologies such as real-time motion capture, facial cloning, large language models, and speech synthesis. The network emphasizes the growing role of digital humans in media, governance, education, and commerce, while also addressing concerns about ethical standards, realism, legal frameworks, and professional development. Through frequent coverage and deployment, CCTV positions digital humans as a core element in China's digital transformation strategy.
Changsha Mingshun Network Technology Co., Ltd. is a leading Chinese company specializing in core digital human technology. It provides AI-powered digital human solutions, particularly focusing on private deployment models. Mingshun positions itself as a source manufacturer for digital humans and offers services such as AI avatar livestreaming systems, which include features aimed at improving e-commerce engagement through intelligent virtual hosts. The company is venture-backed, based in Changsha, Hunan Province, and operates in the information technology and software sector. Its offerings target businesses seeking advanced AI digital human solutions for marketing, livestreaming, and interactive media.
Borei Communication (b-raymedia.com, SH600880) is leaning into “digital human” initiatives across education, media, and content. Company disclosures and coverage say it added a “virtual digital human” focus in 2023 and has applied AI-driven avatars in projects such as a “digital bookshop.” In mid-2025 updates, it highlighted a “digital-human teacher” that simulates instructors for personalized tutoring, and an AI-reasoning homework Q&A system selected as a typical AI application for Sichuan primary and secondary schools. Related media businesses (e.g., National Business Daily) have experimented with virtual anchors and always-on AI programming, while the stock is frequently grouped under concepts like virtual digital humans, AIGC, online education, games, and NFT/digital culture.
Chengdu B-ray Media Co., Ltd. (SH: 600880) is a Chengdu-based listed media group whose businesses span modern media and advertising, cultural/creative projects, “smart”/digital education, and related digital-economy services. The company traces its roots to 1988 and today oversees units such as Sichuan B-ray Education (operator of Chengdu Shude B-ray Experimental School), outdoor media operations (B-ray Eye Media), and financial services arms (a micro-lending company and an SME financing guarantor). Its investor pages and third-party profiles list roughly 500–600 employees, with corporate information and reports available on its official site.
NBD (National Business Daily) is an affiliate of Chengdu B-ray Media, not a wholly owned subsidiary: B-ray holds an equity stake in NBD’s operating company, which runs the NBD app and website, while both sit within the broader Chengdu Media Group ecosystem. In practice, that makes NBD an associated company—managed independently but linked through B-ray’s investment—often collaborating with B-ray on content and tech initiatives (like virtual anchors/AI programming) and contributing to B-ray’s media portfolio without full consolidation.