Vsinger, developed by Shanghai Henian Information Technology Co., is a leading Chinese virtual idol brand best known for its virtual singer Luo Tianyi, and it has played a central role in shaping the digital human industry in China. With roots in the Vocaloid ecosystem, Vsinger has expanded its influence through AI integration, holographic concerts, media appearances, and collaborations with platforms like Bilibili. The brand emphasizes high-quality content and technology-driven character development, positioning its digital idols as commercially viable entertainers and cultural icons. Vsinger’s model combines voice synthesis, character design, and fan engagement to drive both creative output and market value, contributing significantly to the growing virtual human ecosystem across entertainment, livestreaming, and metaverse applications.